About Us


Amelia Daniels was established at the end of 2016 by Samantha and Daniel Arthurs, a husband and wife team located in Devon. Our business is named after our two children Eva Amelia and Jacob Daniel. Our dream of running a successful family business is now a reality. 

We started the business because we have a passion for beautifully scented products and a love for natural candle light. To us home fragrance is so much more than a nice smell. Scent has the power to trigger memories, set the ambience of a room and can even change your mood.

We started our business with 1 simple candle in 5 scent variants. There really is nothing better than sitting down after a long day to relax with the natural flickering of candle light that fills the room with a calming scent. We have grown quickly in a short time and now offer 9 products each in 28 scent variants...we've been rather busy!

We have received feedback from our lovely customers on many occasions that we should put our prices up, that our products are just as good if not better than some of the most famous and luxurious brands, it's not very often businesses hear feedback that they are under pricing themselves! But even on receiving this feedback we have not put our prices up and here's why. We do not price our products based on our competitors, nor do we run this business with the mindset of getting rich. Our business is run on love and a passion for what we do, we have always and will always believe that luxury is not based on price and that brands have the power to enable who can access luxury. As parent and knowing the truth about Parrafin products which are offered by so many of the more cost effective brands we have made the conscious decision to make a luxurious product affordable for all. We have the power as a brand to enable households who may have a lower disposable budget to choose a clean Soy based product over a by-product of Gasoline by which we mean Parrafin. 

All of our products are hand poured using 100% pure Soy wax that is farmed in the UK. Did you know Soy wax incorrectly sourced causes the same horrors as Palm oil? We are proud to say that we do not impact the natural habitat of so many beautiful animals by sourcing in the UK and that we are also supporting UK agriculture by doing so. In addition all of our fragrances are cruelty free and Vegan friendly. Our candle wicks contain no metal unlike other brands that use pre-wax wicks and we do not use  plastics in our packaging that are not 100% biodegradable or reusable.

We value every order our business receive no matter how or big or small each is just as important as the last and without the ongoing support of our fabulous customers who we now class as friends we would not have been as successful as we have been to date and we keep that in mind with every decision that our business make. Our aim is to not just grow our business by a constant revolving door of new customers but to maintain our existing relationship as a priority by going above and beyond through the customer service we deliver.